Adaptive Web Design and the Changing Mobile Environment

Adaptive Web Design and the Changing Mobile Environment explores different mobile optimization solutions for retailers. Last year more than 50% of time spent on the web was on mobile devices. Organizations are tasked with choosing one (or more) of the prevailing solutions for tackling the mobile optimization: an “m.dot” site, a native mobile application, responsive web design, or adaptive web design. This eBook weighs the pros and cons of each solution and further examines AWD in particular. This eBook seeks to help technology leaders, business executives, and developers alike make sense of the complex landscape of mobile optimization, building mobile experiences, and ultimately make the best possible choice for their organizations.