The 2022 eCommerce Initiatives Infographic offers all new data from leading eCommerce brands across many verticals and market segments. Growth is the theme of this year’s report with survey respondents investing in customer acquisition and digital experience to meet revenue and conversion rate growth goals in 2022.

2022 eCommerce Initiatives Infographic

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This report includes:

• An evaluation and ranking of 80 brands from the Internet Retailer Top 500 list
• Brands that have performed the best (and worst) in categories such as speed, experience, and checkout process
• An analysis of current shopper perspective from 1,100 consumers

Key Takeaways:

• Shoppers are not starting their buying journey on your site
• 2 out of 3 shoppers buy through social
• Retailers’ biggest shortcomings were exposed during the checkout process
• Download the report for more!

The post 2021 Retailer Website Performance Evaluation Report appeared first on Yottaa.

In July of 2021, the Site Speed Standard benchmark data was published on the eCommerce Speed Hub. The Site Speed Standard is industry data collected from 200 leading online retailers from 25 billion page views. This eBook explores the Site Speed Standard in depth, offering definitive proof that site speed directly affects conversion rates and bottom lines.

The post The Site Speed Standard on the eCommerce Speed Hub: How Site Speed Impacts Your Bottom Line appeared first on Yottaa.

This eBook, written by experts from eCommerce marketing agency Hawke Media, and eCommerce site performance leaders YOTTAA, is designed to not only introduce and explain Core Web Vitals for eCommerce, but also prescribe foundational best practices to be able to measure and track these metrics and position your brand to rank well. 

Fortunately, eCommerce brands have a bit more time to get their sites ready. This eBook walks brands through everything Core Web Vitals, including: 

• Understanding Core Web Vitals 
• How they impact site performance 
• How they impact SEO 
• Granular best practices for site prep 
• And more! 

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Read the full report to understand:

• Top investment areas for 2021
• Where brands are still falling behind
• What retailers are doing to set themselves up for success in the year ahead

Key findings:

• Brands experienced a 54% increase in eCommerce Revenue.
• 91% of retailers made a change in strategy, with 40% completely reevaluating their digital strategy for the long term.
• Respondents on average are investing 53% more in eCommerce initiatives for 2021 than they did last year. 
• Ensuring sites are fully secure to protect shoppers or evolving a CSP (content security protocol) is the top investment area for brands in 2021.
• 45% of respondents think the pandemic has made the competitive gap between retailers and Amazon even bigger —  most likely linked to why 42% of brands are focused on solving shipping and inventory challenges in 2021.

The post 2021 eCommerce Leaders Survey: eCommerce Investment & Innovation Trends appeared first on Yottaa.

With an entire year’s worth of data, including over 120 eCommerce leaders from top brands interviewed, over 1,000 shoppers surveyed, and 500 of the most commonly used 3rd party technologies analyzed, this report covers a common theme that every online brand should be concerned about: the security risks of 3rd party services and browser extensions on eCommerce sites. 

Ultimately, only the brands themselves can control these risks, and must have visibility and proactive protection to guard your front end/browsers. Otherwise, customer data is going to be vulnerable to threats.

Read this report to learn more about these risks from 3 perspectives: brands, shoppers, and site technologies. Explore the services and extension threats each camp is exposed to, the alarming data everyone should be aware of, and what you can do to mitigate these risks.

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In this year’s index, we analyzed and ranked 500 third-parties (more than ever before!). But third-party performance impact no longer stops at the Performance Impact Ratings we have used in past indexes. As a response to drastic shifts in the eCommerce landscape, the 2020 index includes new data that addresses third-party complexity, location, and how they enhance the digital shopping experience.

The index includes:

• Top 20 third-parties used by retailers
• Year-over-year updates
• Top usage updates
• 2020 top offenders
• NEW performance data on top third-parties
• NEW analysis of third-parties on checkout
• And more!

Remember, with YOTTAA, you can add any third-party to your site, regardless of their Performance Impact Rating (PIR) ranking, and still achieve exceptionally fast performance.

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Although this year’s research was covered by the dark cloud of the global pandemic, it shed light on the areas where retailers must improve immediately. With consumers shopping primarily online, retailers that cannot rely on their online offerings’ ability to serve as their primary face to the consumers now face the very serious chance of extinction. 

This report includes:

• An evaluation of mobile site performance of top Internet Retailer brands
• Brands that have performed the best (and worst) in categories such as speed, experience, and checkout process
• An analysis of current shopper perspective from 1,100 consumers

Key Takeaways:

• eCommerce mobile sites are speeding up but not nearly enough
• Shoppers are very concerned about checkout and login page security (and should be!)
• Nearly 1 out of 3 shoppers report that they now complete entire transactions on their mobile device

The post 2020 Retail Systems Research Report: Retailers Who Neglect Digital Experience Face Serious Consequences appeared first on Yottaa.

In this report, you will learn:

• What’s happening to eCommerce traffic
• How brands plan to make up for lost brick & mortar sales
• Industries seeing the most traffic increase
• Top 3 areas of investment for retailers
• And more!

One thing is clear from the results: consumer behavior has officially changed forever, and every retailer needs to understand that the future is here — and it’s digital.

The post 2020 eCommerce Leaders Survey: COVID-19 Updates appeared first on Yottaa.

Resources include updated eCommerce traffic trends, online shopping survey report, 8 tips to prepare your brand during this pandemic, and more.

Click here to access the free resource center.

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